Get Shift Done: Management
Congratulations! You made sure that reporters can reach you, you strategized reasons for them to want to talk with you, and now you have an interview lined up with a journalist from a relevant media outlet. Many companies never make it this far, so you’ve accomplished quite a bit. Now all you have to do is not blow it.
Let’s start with the easy pieces, first. You want the phone or in-person interview to go well, which presumably means ensuring that you are well-prepared for the issues the reporter is likely to raise.
Read More